01
Automations
Agents and workflows that take repetitive, rules-heavy work off your people: intake, triage, reconciliation, reporting. Humans stay in the loop where judgement matters.
AI implementation studio for the enterprise
Put AI to work inside the systems you already run.
We design, build and connect AI automations to your commerce platform, ERP, CRM and payment systems, and run them in production with your team.
Book a free 25-min scoping call
Free. No preparation needed. Reply within 1 day.
Explore services
Trusted by
Most AI initiatives stall somewhere between the demo and the real data. We close that gap with automations, AI-assisted engineering pipelines and integrations built to run in production.
Services
Four ways we put
Four ways we put
AI to work.
Start with one. Most engagements grow into the others as the first results land.
02
Software factories
Your engineers write the spec. AI drafts the code and tests. Your engineers review and merge.
03
Integration
Models connected to your commerce platform, ERP, CRM, payments and data, securely and with clear governance.
04
Cost & accuracy tuning
Measure, tune and scale AI where it moves the numbers that matter to you: cost, latency, accuracy and throughput.
Use cases
Pick your team. See what changes.
Commerce
Order exceptions, handled before anyone asks.
An agent reads every flagged order, checks stock, payment and customer history, and proposes the fix. Your team approves in one click.
order-exception-triage
Example run
- Flagged order received
- Payment and stock status checked
- Customer history retrieved
- Resolution drafted
- Awaiting approval
Finance
Reconciliation without the spreadsheet marathon.
Invoices, statements and ledger entries are matched automatically. Only the true mismatches reach a person, already explained.
invoice-reconciliation
Example run
- Statements ingested
- Invoices matched to ledger
- Mismatches classified
- Exceptions summarised
- Awaiting review
Customer ops
Every ticket triaged before an agent opens it.
Requests are classified, enriched with order and account context, and answered in draft from your own knowledge base.
support-triage
Example run
- Ticket received
- Intent and priority classified
- Account context attached
- Reply drafted from knowledge base
- Awaiting agent send
Engineering
From approved spec to tested pull request.
Your engineers approve the spec. The factory writes the code and tests. Nothing merges without a human.
spec-to-pull-request
Example run
- Spec approved
- Implementation generated
- Tests written and passing
- Review checks complete
- Awaiting engineer merge
Client words
From the teams we've shipped with.
“He is very communicative and transparent making my work as the Product Manager / Solution Owner, much easier since I always had the correct data in my hands. I very strongly recommend Andrei to serve and lead any Digital Product team.”
“Andrei joined the team shortly after I did, at a time when we needed strong technical leadership to get a complex project back on track. He onboarded rapidly and immediately became a stabilising force.”
Process
Whiteboard to production.
Discover
Workshops with your team to map processes, data and constraints, then pick the use case with the clearest payback.
Prototype
A working slice on your own systems, with evaluations that show whether it is good enough to ship.
Ship
Production-grade integration, security, monitoring and human review where it matters.
Scale
Tune cost, speed and accuracy, hand over to your team, and roll the pattern out to the next process.
Why Softouch
AI is new.
AI is new.
Shipping isn't.
AI only pays off when it is wired into the systems that run the business. We've spent 12+ years building commerce, cloud and payment systems. Now we wire AI into them.
- A
Enterprise commerce
Large B2B and B2C platform implementations: catalogue, pricing, checkout and order flows at scale.
15+ B2B and B2C platforms delivered
- B
Cloud architecture
AWS-native designs that are secure, observable and cost-aware from the first commit.
AWS certification:- AWS Certified AI Business Strategist
- AWS Certified AI Practitioner
- AWS Certified Solutions Architect
- AWS Certified Developer
- C
Payments & integration
Payment providers, ERPs, CRMs and the glue between them, delivered from discovery to go-live.
4 payment providers integrated
- D
Based in the EU
EU-based team in Cluj-Napoca. Your data stays in your region.
Who you'll work with
Andrei Camarasan
Founder & Lead
AI & automation specialist with 12+ years building enterprise systems
Connect on LinkedIn
Soft Touch.
Hard Results.
Tell us which process slows you down. Within 5 days you get a written plan: the use case, the expected payback, and what we'd build first.
Book a free 25-min scoping call
Free. No preparation needed. Reply within 1 day.
or write to journey@softouch.dev